LOVESEEN

When Jenna Lyons, the former creative director and president of J.Crew, asked me to write an essay about my relationship to eyelashes for her new beauty line, I said yes without pausing to blink.

The lovechild of Jenna and makeup artist extraordinaire Troy Ollivierre, Loveseen set out to reinvent the fake lash—and have some fun along the way. I knew if I was going to write something for them I’d have to keep it very, very real. After all, Jenna wouldn’t have it any other way. Read my to the right or on their site here.

P.S. If you, like me, have no hand-eye co-ordination, I made a little how-to video with Loveseen to help you put on your lashes. Watch it for tips (or just for a laugh).