It doesn’t really get cooler than Alexander Wang. The definitive name in American contemporary luxury, this modern life-style brand is both digitally and socially progressive. I worked with the brand on their website relaunch, looking at every part of the customer experience and injecting it with copy that’s equal parts authentic, relevant and rebellious. I’m particularly proud of the tagline we created: ALEXANDER WANG. BORN IN NEW YORK CITY, TO BE WORN WORLDWIDE.